Privacy policy

Privacy Policy

Last Updated: 11/08/2025

At Feminoir, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase from us.

Information We Collect

Personal Information:

  • Contact Details: Name, email address, phone number, billing and shipping addresses
  • Payment Information: Processed securely through our payment providers (we never store your full payment card details)
  • Order Information: Purchase history, order preferences, items viewed, and transaction details
  • Account Information: Username, password, preferences and settings
  • Communications: Information you provide when contacting our customer service team

Website Usage Data:

  • Device information (browser type, IP address, unique identifiers)
  • Website usage patterns and interactions
  • Cookies and similar tracking technologies
  • Marketing engagement data

How We Use Your Information

We use your personal information for the following purposes:

  • Order Processing: Fulfill orders, process payments, arrange shipping, and manage returns/exchanges
  • Customer Service: Respond to inquiries, provide support, and maintain our relationship with you
  • Account Management: Create and maintain your customer account, remember preferences
  • Marketing Communications: Send promotional emails and targeted advertisements (with your consent)
  • Website Improvement: Analyse usage patterns to enhance our services and user experience
  • Legal Compliance: Meet our legal obligations and protect against fraud

Data Protection & Security

  • We use industry-standard SSL encryption to protect your data during transmission
  • Payment information is processed by secure, PCI-compliant payment providers
  • We never store your complete payment card details on our servers
  • Your data is stored securely with appropriate technical and organisational safeguards
  • Access to your personal data is restricted to authorised personnel only

How We Share Your Information

We may share your personal information in the following circumstances:

  • Service Providers: With trusted third parties who help us operate our business (payment processors, shipping companies, email providers)
  • Legal Requirements: When required by law, to comply with legal process, or to protect our rights
  • Business Transfers: In connection with any merger, sale, or transfer of our business
  • With Your Consent: When you explicitly agree to sharing your information

We do not sell your personal data to third parties for their own marketing purposes.

Your Rights (Under UK GDPR)

You have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Correct any inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing for direct marketing or legitimate interests
  • Right to Restrict Processing: Limit how we use your data in certain circumstances
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at hello@feminoir.com.

Marketing Communications

  • Opt-in: We only send marketing emails to customers who have consented
  • Opt-out: You can unsubscribe from marketing emails at any time using the unsubscribe link
  • Transactional Emails: We may still send essential order-related communications even if you opt out of marketing

Cookies

We use cookies and similar technologies to:

  • Remember your preferences and shopping cart contents
  • Analyse website performance and user behaviour
  • Deliver targeted advertising and personalised content
  • Ensure website security and prevent fraud

For detailed information about our cookie usage, please see our Cookie Policy.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK/EU. When this occurs, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the UK/EU authorities
  • Adequacy decisions where applicable
  • Other legally recognised transfer mechanisms

Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce our agreements

Account information is typically retained for 7 years after account closure, unless you request earlier deletion.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information about a child under 16, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending email notification for material changes (where required by law)

Contact Information

For any privacy-related questions or to exercise your rights, please contact us:

  • Email: hello@feminoir.com
  • Address: Feminoir, 200 Collier Row Ln, Romford, RM5 3JB, United Kingdom

For data protection matters specifically, you may also contact our Data Protection team at the same address.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

This Privacy Policy complies with UK GDPR, Data Protection Act 2018, and applicable UK privacy laws.